Socio- Economic Status

Whilst choosing my target audience I've had to research very deeply in to everything about the audience I am trying to appeal to in order to make sure my magazine does appeal successfully.
 
Your Socio-Economic status is determined by your income and occupation;

A-(upper middle class); Landed Gentry,
B-(middle class); professional working people, higher manergerial
C1-(upper middle class); junior managerials, admin workers
C2-(skilled working class); plumbers, carpenters, white van man
D-(working class); unskilled workers
E-(those at lowest level of subsistence); students, unemployed, state pensioners

Some people argue that this theory is outdated and should not be used to 'catorgorise' people. However, I disagree with this and I feel that the socio-economic grouping helps to be able to target an audience more successfully as it allows you to infer things such as how much to price the product at (in terms of a music magazine) based on the income of the people aimed for. For example, if your target audience is of the status 'A' the magazine can be much more expensive than those of the catorgory 'E'. This is because those in high paid jobs are able to afford a lot more than that of the unemployed in group E. However, although I think the grouping is good, it also does have some negatives. It doesnt take into consideration your living conditions and the 'bigger' picture such as hobbies, interests and family incomes. This may be an issue as 'students', such as myself, would be considered in the 'E' catorgory due to the individuals income and job status, however if the parents of the said student is in catogory 'A' the student is likely to recieve an allowance or have more general money than others in the catorgory E due to the overall status of the family.

A music magazine is considered a luxury much rather than an essential so this links to the socio economic status of the people I want to aim my magazine to. As it is a considered a luxury, it means the people will need to have 'extra' money in order to buy it aswell as the essentials they may need.

By taking this into account, I have decided to aim my magazine at 15-30 year olds with the status of C1-E. Although this is quite a wide group to aim for
I choose it as the majority of 15-18 year olds will be in the demographic E but will have parents in the group C1/C2 and/or will have a part time job enablinhem to have money for luxuries. The rest of my age bracket will be in the group C1/C2 with a job that pays enough to again allow money for luxuries such as music magazines!