Evaluation part 3

What kind of media institution would distribute your media product and why?

After researching extensively through the many different magazine publishers like Bauer, IPC and volcano publishing. It proved very hard when trying to choose one which I would have publishing my magazine as they each had a strong appealing factors. I found that Bauer publishes 'Q'- a very successful music magazine but also that IPC publishes NME- another successful music magazine which focus' on alternative and indie music the same as my magazine which was the deciding factor.

why IPC?


As I said, IPC publishes NME who promote to a similar audience as my magazine. This means IPC would already have experience in the kind of promotion and distribution I'd need. IPC has also stretch NME across a variety of other media forms with a TV channel and website, this is something I would hope might be a possibility if my magazine gathered the right fan base. This is a good idea as well because indie music listeners and specifically my target market are frequent users of different technologies.
IPC is also a UK based media institution which would be helpful for my magazine as I don't think it would have a big enough following to be took abroad because of the newness of the indie genre.


the correct decision?


To check this was the right decision I revisited earlier research from www.nrs.co.uk that looked at readership figures for NME, this confirmed that IPC could grab the readers as NME had an astonishing  253,000 buyers between October 2010 and September 2011, this reinforced my earlier decision as it made me realise that even though they do have a lot of readers for their existing magazines they still had a gap for mine.


who would stock my magazine?


I would want quite a well known retailer to stock my magazine. i would try to get it into somewhere like WHSmith or even HMV as they stock similar products. Also as my product is more 'mainstream' it would fit in more there than somewhere less known. Adding to this, HMV obviously attract a lot of music lovers which would help secure a 'fan base' immediately.