Evaluation part 4

who would be the audience for your media product?

The audience I have aimed my product at are the older teenager age to 30's. This is because my genre of music that I have based my music magazine on has its own social group: indie. 

Although this meant I almost had guidelines to follow to make sure I kept the conventions of this genre. It also meant I had to be not only creative, but careful when straying from conventions to create new trends to not stray too far from the obvious themes. 

  

It has different aspects that will appeal to both men, and women. For example, subjects of the front cover photo, the young girl, will appeal to men because she is attractive but also woman as they will aspire to look like her. Also, the colour scheme doesn't limit me to one particular gender either as they are all multi-sex colours. The sell lines will also appeal to men and women because they aren't all just about "hot guys" or "sports news" or ''girls'' or ''dancing''. Another reason I have made sure that my magazine doesn't just target one single gender is because the social group of indie people tend to not stick to just sex friendship groups but often have it half female, half male by researching. 

In terms of class and whom my magazine would be aimed at, it would be mainly the middle class (C1-E). This is because the people in my social group are mainly in this class. Also, I don't think a lot of the things included in my magazine would be relevant or interesting for people from different classes. This is reinforced by the price as i had to make sure that it was affordable for the amount of income they have.

The lifestyle of the audience my magazine would have would be quite laid back with interests and hobbies including things such as art and photography. Earlier in my research I did a questionnaire to see what sort of things people expected from an indie pop magazine, and one of the questions was: 

'What do you expect of a indie pop fan?' 

and the four main answers that came back was; 

• laid back
• individual
• artsy
• fun

I tried to make sure that I maintained these stereotypes throughout the magazine, some more subtly than others, but still maintaining the identity of the genre.